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101.
Marketing management and administrative action / compiled by Steuart Henderson Britt , Harper W. Boyd by
  • Steuart Henderson Britt (Compiler)
  • Harper W. Boyd (Compiler)
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, ©1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

102.
Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th. ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

103.
Global marketing management / Warren J. Keegan, Mark C. Green by
  • Keegan, Warren
  • Green,l Mark C
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River : Prentice Hall, ©2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KEE, ...

104.
Principles and practice of marketing / David Jobber by
  • Jobber, David
Edition: 4th ed.
Material type: Text Text
Publication details: Berkshire : McGraw Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 JOB.

105.
Marketing for dummies / by Alexander Hiam. by
  • Hiam, Alexander
Series: --For dummies
Material type: Text Text
Publication details: Foster City, Calif. : IDG Books, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HIA.

106.
Marketing /G. B. Giles by
  • Giles, G. B
Edition: 6th ed.
Material type: Text Text
Publication details: London : Pitman., c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GIL.

107.
International marketing / Stanley J. Paliwoda. by
  • Paliwoda, Stanley J
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PAL.

108.
Marketing management : a relationship marketing perspective / Cranfield school of management by
  • Cranfield school of management
Material type: Text Text
Publication details: London : Macmillan business, 2000
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 CRA, ...

109.
Marketing management : concepts,cases,challenges and trends/ M Govindarajan by
  • Govindarajan,M
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India Private Limited c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GOV.

110.
Gurus on marketing / Sultan Kermally by
  • Kermally, Sultan
Material type: Text Text
Publication details: London: Thorogood, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

111.
Marketing / Warren Keegan, Sandra Moriarty [and] Tom Duncan by
  • Keegan, Warren
  • Moriarty, Sandra
  • Duncan, Tom
Material type: Text Text
Publication details: Englewood Cliffs: Prentice Hall, 1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEE.

112.
The portable MBA in marketing / Alexander Hiam and Charles D. Schewe. by
  • Hiam, Alexander
  • Schewe, Charles D
Series: The Portable MBA series
Material type: Text Text
Publication details: New York : J. Wiley, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HIA.

113.
Marketing : contemporary dimensions / [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell. by
  • Robicheaux, Robert A
  • Pride, William M, 1942-
  • Ferrell, O. C
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c1977
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 ROB.

114.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
  • Churchill, Gilbert A
  • Peter, J. Paul
Material type: Text Text
Publication details: Burr Ridge, Ill. : Irwin, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CHU.

115.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.

116.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Edition: 12th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.8 PER, ...

117.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Wiley, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 DAL, ...

118.
Marketing / edited by J. Eliashberg, G.L. Lilien. by
  • Eliashberg, Jehoshua
  • Lilien, Gary L, 1946-
Series: Handbooks in operations research and management science ; v. 5
Material type: Text Text
Publication details: Amsterdam ; New York : North-Holland, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

119.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 7th ed.
Material type: Text Text
Publication details: New York : Wiley, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

120.
Fundamentals of marketing : an African perspective / Francis N. Kibera and B. Cheche Waruingi by
  • Kibera, Francis N
  • Waruingi, B. Cheche
Material type: Text Text
Publication details: Nairobi : Kenya Literature Bureau, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KIB, ...

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