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1.
Brands, trademarks, and advertising / Rodney D. Ryder. by
  • Ryder, Rodney D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : LexisNexis Butterworths, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 346.048 RYD, ...

2.
Advertising Law and ethics / Justice P.B. Sawant and P.K. Bandyopadhyay. by
  • Sawant, Justice, P. B
  • Bandyopadhyay, P.K
Material type: Text Text
Publication details: Delhi : Universal Law publishing co. c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 343 083 SAW, ...

3.
Advertising management / Jaishri Jethwaney and Shruti Jain. by
  • Jethwaney, Jaishri N
  • Jain, Shruti
Material type: Text Text
Publication details: New Delhi, New York : Oxford University Press, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1068 JET, ...

4.
Integrated advertising, promotion, and marketing communicaitons / Kenneth E. Clow, Donald Baack by
  • Clow Kenneth E
  • Baack Donald
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Pearson , c 2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.0 CLO.

5.
Advertisement writing / [by] Frank Jefkins. by
  • Jefkins, Frank William
Material type: Text Text
Publication details: Plymouth : Macdonald and Evans, 1976
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.1322 JEF, ...

6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 BEL, ...

7.
Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy by
  • Lilien Gary L
  • Kotler, Philip
  • Moorthy, Sridhar K
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India., c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 LIL, ...

8.
Retailing / Dale M. Lewson and M Wayne Delozier by
  • Lewson Dale M
  • Delozier M Wayne
Edition: 3rd ed.
Material type: Text Text
Publication details: London : Merrill publishing , c1989
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 LEW, ...

9.
Spending advertising money : an introduction to media planning, media buying and the uses of media research / [by] Simon Broadbent. by
  • Broadbent, Simon
Edition: Completely revised 2nd ed.
Material type: Text Text
Publication details: London : Business Books, 1975
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 BRO.

10.
Internet marketing : foundations & applications / Carolyn Siegel by
  • Siegel, Carolyn F
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston, MA : Houghton Mifflin Co., c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.872 SIE.

11.
Foundations of advertising : theory and practice / S. A. Chunawalla and K. C. Sethia by
  • Chunawalla, S. A
Material type: Text Text
Publication details: New Delhi : Himalaya Publishing House, 1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 CHU.

12.
Manager's guide to marketing, advertising, and publicity / Barry Callen. by
  • Callen, Barry
Material type: Text Text
Publication details: New York : McGraw Hill, c2010
Other title:
  • Marketing, advertising, and publicity
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 CAL, ...

13.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 CLO, ...

14.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 CLO, ...

15.
Media planning / James R. Adams. by
  • Adams, James R
Edition: 2d ed.
Material type: Text Text
Publication details: London : Business Books, 1977
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 ADA, ...

16.
Contemporary advertising / William F. Arens. by
  • Arens, William F
Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ARE.

17.
Common sense in advertising / by Charles F. Adams. by
  • Adams, Charles F
Material type: Text Text
Publication details: New York : McGraw-Hill, c1965
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.111 ADA.

18.
Advertising / edited by Chris Hackley. by
  • Hackley, Christopher E
Material type: Text Text
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 659.1 ADV, ...

19.
The Commercial connection : advertising and the American mass media / edited by John W. Wright. by
  • Wright, John W, 1941-
Series: Delta book
Material type: Text Text
Publication details: New York : Dell Pub. Co., c1979
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.10973 WRI.

20.
International handbook of advertising. / Dunn, S. Watson by
  • Dunn, S. Watson
Series: McGraw - Hill Series in International Development
Material type: Text Text
Publication details: New York : McGraw-Hill, [1963, c1964]
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 DUN.

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