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Advertising management / Jaishri Jethwaney and Shruti Jain.

By: Contributor(s): Material type: TextTextPublication details: New Delhi, New York : Oxford University Press, c2006Description: xii, 716 p. : ill. ; 24 cmISBN:
  • 0195678435
Subject(s): DDC classification:
  • 659.1068 JET
Online resources:
Contents:
Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 659.1068 JET (Browse shelf(Opens below)) 1 Available 0065548
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 659.1068 JET (Browse shelf(Opens below)) 2 Available 0065549
Total holds: 0

Includes bibliographical references and index.

Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.

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