Managerial economics : firms, markets, and business decisions / Ian M. Dobbs

By:

Dobbs, Ian M

Material type: Text

TextPublication details: Oxford : Oxford University Press, c2000.Description: xvii, 493 p. : ill. ; 25 cmISBN:

0198775709
9780198775706

Subject(s):

DDC classification:

330.5024 DOB

Contents:

pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training Integrating Case Study I: Olsen's Preowned CD Players pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting Integrating Case Study II: Southern Turkey pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming Integrating Case Study III: Bond Construction Company pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior Integrating Case Study IV: Pacific Copper pt. V. Pricing Decisions. Ch. 12. Pricing of Goods and Services. Ch. 13. Pricing and Employment of Inputs

Summary: Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	330.5024 DOB (Browse shelf(Opens below))	1	Available		0050418

Total holds: 0

Includes references (p. 475 - 487) and index

pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training
Integrating Case Study I: Olsen's Preowned CD Players
pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting
Integrating Case Study II: Southern Turkey
pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming
Integrating Case Study III: Bond Construction Company
pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior
Integrating Case Study IV: Pacific Copper
pt. V. Pricing Decisions. Ch. 12. Pricing of Goods and Services. Ch. 13. Pricing and Employment of Inputs

Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles

eng

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