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Economics for business / David K. H. Begg and Damian Ward

By: Material type: TextTextPublication details: London : McGraw-Hill Education, c2007.Edition: 2nd edDescription: xix, 380 p. : ill. ; 26 cmISBN:
  • 9780077114510
Subject(s): DDC classification:
  • 338.5 BEG
Contents:
Part I: IntroductionChapter 1: Economics for businessPart II: Understanding marketsChapter 2: Consumers in the market placeChapter 3: Firms in the market placeChapter 4: Markets in actionPart III: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessPart IV: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Economic stability and demand side policiesChapter 12: Supply side policies and economic growthPart V: Global economicsChapter 13: Exchange rates and the balance of paymentsChapter 14: Globalization
Summary: Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.5 BEG (Browse shelf(Opens below)) 1 Available 0058543
Total holds: 0

Includes bibliographical references and index.


Part I: IntroductionChapter 1: Economics for businessPart II: Understanding marketsChapter 2: Consumers in the market placeChapter 3: Firms in the market placeChapter 4: Markets in actionPart III: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessPart IV: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Economic stability and demand side policiesChapter 12: Supply side policies and economic growthPart V: Global economicsChapter 13: Exchange rates and the balance of paymentsChapter 14: Globalization

Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems

eng

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