Economics for business / David K. H. Begg and Damian Ward
Material type: TextPublication details: London : McGraw-Hill Education, c2007.Edition: 2nd edDescription: xix, 380 p. : ill. ; 26 cmISBN:- 9780077114510
- 338.5 BEG
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 338.5 BEG (Browse shelf(Opens below)) | 1 | Available | 0058543 |
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338.5 ALB Microeconomic principles / | 338.5 BAD Foundations of microeconomics | 338.5 BAD Foundations of microeconomics | 338.5 BEG Economics for business | 338.5 BEH Manual for the preparation of industrial feasibility studies / | 338.5 BEL Productivity plus + : how today's best run companies are gaining the competitive edge | 338.5 BER Microeconomics / |
Includes bibliographical references and index.
Part I: IntroductionChapter 1: Economics for businessPart II: Understanding marketsChapter 2: Consumers in the market placeChapter 3: Firms in the market placeChapter 4: Markets in actionPart III: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessPart IV: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Economic stability and demand side policiesChapter 12: Supply side policies and economic growthPart V: Global economicsChapter 13: Exchange rates and the balance of paymentsChapter 14: Globalization
Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems
eng
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