Economics for business
Begg, David K. H.
Economics for business / David K. H. Begg and Damian Ward - 2nd ed. - London : McGraw-Hill Education, c2007. - xix, 380 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Part I: IntroductionChapter 1: Economics for businessPart II: Understanding marketsChapter 2: Consumers in the market placeChapter 3: Firms in the market placeChapter 4: Markets in actionPart III: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessPart IV: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Economic stability and demand side policiesChapter 12: Supply side policies and economic growthPart V: Global economicsChapter 13: Exchange rates and the balance of paymentsChapter 14: Globalization
Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems
eng
9780077114510 TZS 15,000/=
Managerial economics.
Economics
338.5 BEG
Economics for business / David K. H. Begg and Damian Ward - 2nd ed. - London : McGraw-Hill Education, c2007. - xix, 380 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Part I: IntroductionChapter 1: Economics for businessPart II: Understanding marketsChapter 2: Consumers in the market placeChapter 3: Firms in the market placeChapter 4: Markets in actionPart III: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessPart IV: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Economic stability and demand side policiesChapter 12: Supply side policies and economic growthPart V: Global economicsChapter 13: Exchange rates and the balance of paymentsChapter 14: Globalization
Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems
eng
9780077114510 TZS 15,000/=
Managerial economics.
Economics
338.5 BEG