Managerial economics : theory, applications, and cases / Mark Hirschey

By:

Allen W. Bruce

Material type: Text

TextPublication details: New York : W.W. Norton, 2005.Edition: 6th edDescription: xxiv, 832, 88 p. : col. ill. ; 26 cmISBN:

9780393924961

Subject(s):

DDC classification:

330 MAN

Contents:

Ch. 1. Introduction to managerial economics Ch. 2. Optimization techniques Ch. 3. Demand theory Ch. 4. Consumer behavior and rational choice Ch. 5. Estimating demand functions Ch. 6. Business and economic forecasting Ch. 7. Production theory Ch. 8. Technological change and industrial innovation Ch. 9. The analysis of costs Ch. 10. Perfect competition Ch. 11. Monopoly and monopolistic competition Ch. 12. Sophisticated monopoly pricing Ch. 13. Oligopoly Ch. 14. Game theory Ch. 15. Risk analysis Ch. 16. Auctions Ch. 17. Moral hazard and principal-agent problems Ch. 18. Adverse selection Ch. 19. Government and business Ch. 20. Managerial economics : taking a global view App. A. Discounting and present values App. B. The normal, t, and F distributions Brief answers to "consultant's corner" Brief answers to "managerial economics in context."

Summary: "A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--Jacket

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Corporate body/Conference Publication	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	330.1 MAN (Browse shelf(Opens below))	1	Not for loan		0060209

Total holds: 0

Includes index.

Ch. 1. Introduction to managerial economics
Ch. 2. Optimization techniques
Ch. 3. Demand theory
Ch. 4. Consumer behavior and rational choice
Ch. 5. Estimating demand functions
Ch. 6. Business and economic forecasting
Ch. 7. Production theory
Ch. 8. Technological change and industrial innovation
Ch. 9. The analysis of costs
Ch. 10. Perfect competition
Ch. 11. Monopoly and monopolistic competition
Ch. 12. Sophisticated monopoly pricing
Ch. 13. Oligopoly
Ch. 14. Game theory
Ch. 15. Risk analysis
Ch. 16. Auctions
Ch. 17. Moral hazard and principal-agent problems
Ch. 18. Adverse selection
Ch. 19. Government and business
Ch. 20. Managerial economics : taking a global view
App. A. Discounting and present values
App. B. The normal, t, and F distributions
Brief answers to "consultant's corner"
Brief answers to "managerial economics in context."

"A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--Jacket

eng.

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