Managerial economics : theory, applications, and cases
Allen W. Bruce
Managerial economics : theory, applications, and cases / Mark Hirschey - 6th ed. - New York : W.W. Norton, 2005. - xxiv, 832, 88 p. : col. ill. ; 26 cm.
Includes index.
Ch. 1. Introduction to managerial economics
Ch. 2. Optimization techniques
Ch. 3. Demand theory
Ch. 4. Consumer behavior and rational choice
Ch. 5. Estimating demand functions
Ch. 6. Business and economic forecasting
Ch. 7. Production theory
Ch. 8. Technological change and industrial innovation
Ch. 9. The analysis of costs
Ch. 10. Perfect competition
Ch. 11. Monopoly and monopolistic competition
Ch. 12. Sophisticated monopoly pricing
Ch. 13. Oligopoly
Ch. 14. Game theory
Ch. 15. Risk analysis
Ch. 16. Auctions
Ch. 17. Moral hazard and principal-agent problems
Ch. 18. Adverse selection
Ch. 19. Government and business
Ch. 20. Managerial economics : taking a global view
App. A. Discounting and present values
App. B. The normal, t, and F distributions
Brief answers to "consultant's corner"
Brief answers to "managerial economics in context."
"A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--Jacket
eng.
9780393924961 TZS 26,530.244
Managerial economics
Managerial economics
330 MAN
Managerial economics : theory, applications, and cases / Mark Hirschey - 6th ed. - New York : W.W. Norton, 2005. - xxiv, 832, 88 p. : col. ill. ; 26 cm.
Includes index.
Ch. 1. Introduction to managerial economics
Ch. 2. Optimization techniques
Ch. 3. Demand theory
Ch. 4. Consumer behavior and rational choice
Ch. 5. Estimating demand functions
Ch. 6. Business and economic forecasting
Ch. 7. Production theory
Ch. 8. Technological change and industrial innovation
Ch. 9. The analysis of costs
Ch. 10. Perfect competition
Ch. 11. Monopoly and monopolistic competition
Ch. 12. Sophisticated monopoly pricing
Ch. 13. Oligopoly
Ch. 14. Game theory
Ch. 15. Risk analysis
Ch. 16. Auctions
Ch. 17. Moral hazard and principal-agent problems
Ch. 18. Adverse selection
Ch. 19. Government and business
Ch. 20. Managerial economics : taking a global view
App. A. Discounting and present values
App. B. The normal, t, and F distributions
Brief answers to "consultant's corner"
Brief answers to "managerial economics in context."
"A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--Jacket
eng.
9780393924961 TZS 26,530.244
Managerial economics
Managerial economics
330 MAN