Communication research measures : a sourcebook / editors, Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher ; associate editors, Michael J. Beatty ... [et al.].
Material type:
TextSeries: The Guilford communication seriesPublication details: New York : Guilford Press, c1994.Description: xvi, 400 p. : ill. ; 24 cmISBN: - 0898622913
- 302.2072 COM
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 302.2072 COM (Browse shelf(Opens below)) | 1 | Available | 0058534 |
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| 302.201 MIL Communication theories : perspectives, processes, and contexts / | 302.201 MIL Communication theories : perspectives, processes, and contexts / | 302.201 MIL Communication theories : perspectives, processes, and contexts / | 302.2072 COM Communication research measures : a sourcebook / | 302.2244076 RED Post-literacy and continuing education | 302.2244076 RED Post-literacy and continuing education | 302.23 ANN Mass media 09/10 |
Includes bibliographical references and index.
An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description]
eng
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