Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 / edited by James L. Mullins.

By:

IFLA Management and Marketing Section Conference 16-17 August, 2006

Contributor(s):

Mullins, James L

Material type: Text

TextPublication details: Mü̈nchen : K.G. Saur , c2007.Description: xvi, 366 p. : ill. ; 22 cmISBN:

9783598220326

ISSN:

03446891

Subject(s):

DDC classification:

025.1 INT

Contents:

Think globally, act locally-manage multiculturally Angels Massisimo Glimpses of the "marketing library and information services" Dinesh K. Gupta The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars Barbara I. Dewey The marketing of library services to the marginalized Bharati Sen Marketing academic library resources and information services to international students Cuiying Mu Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students Lily Gao Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students Louisa McLam, Colin Storey & Teresa To Different strokes for different folks: strategies in promoting library services to international customers-A case study Grace Saw & Fei Yu Dealing with evidence based management: roles and dimensions of library services promotion Leonor Gaspar Pinto & Paula Ochoa The impact of health informatization on the organization and administration of medical libraries in China Li Zhang, Chunhua Yang & Guizhi Wang How to promote library services: academic libraries in India Preeti Mahajan & Rupak Chakravarty Library usage and readership enhancement: best practices to promote library services of CORD, NIRD Tella Rama Devi From Australia to China online: delivery of online library services to off-shore students in China Sharon Karasmanis Globalization and library management: practical ideas for effective strategic methods Antonia Arahova & Sarantos Kapidakis Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona Maria Gental Morral Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch The public library: environment for the formulation of risk indicators in the information society Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries Tong Zhang Beyond promotion-the destination library: the national library of Singapore case story Wee Pin Wan Librarians' professional values and perspectives in the era of the digital library Keqian Xu Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark Marian Koren The impact of globalization on library management and marketing Ronghui Su & Qingming Yang Developing future library leaders in the context of globalization with an analysis on cultural intelligence Xuemao Wang & Chang Su The library and cultural patterns in lending statistics Maja Coltura & Bart Vercruyssen Using the feedback loop to create a marketing campaign Jill Cousins Performance measurement of metadata management Leon Zhao Knowledge society of digital librarians' blogging information management Xiaowen Ding

Summary: Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	025.1 INT (Browse shelf(Opens below))	1	Available		0058522

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Includes bibliographical references.

Think globally, act locally-manage multiculturally
Angels Massisimo
Glimpses of the "marketing library and information services"
Dinesh K. Gupta
The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars
Barbara I. Dewey
The marketing of library services to the marginalized
Bharati Sen
Marketing academic library resources and information services to international students
Cuiying Mu
Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students
Lily Gao
Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students
Louisa McLam, Colin Storey & Teresa To
Different strokes for different folks: strategies in promoting library services to international customers-A case study
Grace Saw & Fei Yu
Dealing with evidence based management: roles and dimensions of library services promotion
Leonor Gaspar Pinto & Paula Ochoa
The impact of health informatization on the organization and administration of medical libraries in China
Li Zhang, Chunhua Yang & Guizhi Wang
How to promote library services: academic libraries in India
Preeti Mahajan & Rupak Chakravarty
Library usage and readership enhancement: best practices to promote library services of CORD, NIRD
Tella Rama Devi
From Australia to China online: delivery of online library services to off-shore students in China
Sharon Karasmanis
Globalization and library management: practical ideas for effective strategic methods
Antonia Arahova & Sarantos Kapidakis
Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona
Maria Gental Morral
Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior
Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch
The public library: environment for the formulation of risk indicators in the information society
Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez
With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries
Tong Zhang
Beyond promotion-the destination library: the national library of Singapore case story
Wee Pin Wan
Librarians' professional values and perspectives in the era of the digital library
Keqian Xu
Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark
Marian Koren
The impact of globalization on library management and marketing
Ronghui Su & Qingming Yang
Developing future library leaders in the context of globalization with an analysis on cultural intelligence
Xuemao Wang & Chang Su
The library and cultural patterns in lending statistics
Maja Coltura & Bart Vercruyssen
Using the feedback loop to create a marketing campaign
Jill Cousins
Performance measurement of metadata management
Leon Zhao
Knowledge society of digital librarians' blogging information management
Xiaowen Ding

Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community

eng

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