Library management and marketing in a multicultural world : (Record no. 7025)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04195cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783598220326 |
| Terms of availability | TZS 12,000/= |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 03446891 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Transcribing agency | MUL |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 025.1 INT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | IFLA Management and Marketing Section Conference |
| Date of meeting or treaty signing | 16-17 August, 2006 |
| 245 10 - TITLE STATEMENT | |
| Title | Library management and marketing in a multicultural world : |
| Sub Title | Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 / |
| Statement of responsibility, etc | edited by James L. Mullins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mü̈nchen : |
| Name of publisher | K.G. Saur , |
| Year of publication | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 366 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Think globally, act locally-manage multiculturally<br/>Angels Massisimo<br/>Glimpses of the "marketing library and information services"<br/>Dinesh K. Gupta<br/>The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars<br/>Barbara I. Dewey<br/>The marketing of library services to the marginalized<br/>Bharati Sen<br/>Marketing academic library resources and information services to international students<br/>Cuiying Mu<br/>Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students<br/>Lily Gao<br/>Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students<br/>Louisa McLam, Colin Storey & Teresa To<br/>Different strokes for different folks: strategies in promoting library services to international customers-A case study<br/>Grace Saw & Fei Yu<br/>Dealing with evidence based management: roles and dimensions of library services promotion<br/>Leonor Gaspar Pinto & Paula Ochoa<br/>The impact of health informatization on the organization and administration of medical libraries in China<br/>Li Zhang, Chunhua Yang & Guizhi Wang<br/>How to promote library services: academic libraries in India<br/>Preeti Mahajan & Rupak Chakravarty<br/>Library usage and readership enhancement: best practices to promote library services of CORD, NIRD<br/>Tella Rama Devi<br/>From Australia to China online: delivery of online library services to off-shore students in China<br/>Sharon Karasmanis<br/>Globalization and library management: practical ideas for effective strategic methods<br/>Antonia Arahova & Sarantos Kapidakis<br/>Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona<br/>Maria Gental Morral<br/>Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior<br/>Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch<br/>The public library: environment for the formulation of risk indicators in the information society<br/>Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez<br/>With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries<br/>Tong Zhang<br/>Beyond promotion-the destination library: the national library of Singapore case story<br/>Wee Pin Wan<br/>Librarians' professional values and perspectives in the era of the digital library<br/>Keqian Xu<br/>Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark<br/>Marian Koren<br/>The impact of globalization on library management and marketing<br/>Ronghui Su & Qingming Yang<br/>Developing future library leaders in the context of globalization with an analysis on cultural intelligence<br/>Xuemao Wang & Chang Su<br/>The library and cultural patterns in lending statistics<br/>Maja Coltura & Bart Vercruyssen<br/>Using the feedback loop to create a marketing campaign<br/>Jill Cousins<br/>Performance measurement of metadata management<br/>Leon Zhao<br/>Knowledge society of digital librarians' blogging information management<br/>Xiaowen Ding |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Library administration |
| Form subdivision | Congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Libraries |
| Form subdivision | Congresses. |
| 700 1# - Added Entry – Personal Name | |
| Personal name | Mullins, James L., |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 08/09/2007 | IFLA | 025.1 INT | 0058522 | 1 | 12/12/2022 | Book |