Advertising communications & promotion management / John R. Rossiter and Larry Percy.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ; ill. ; 26 cmISBN:- 007053943X
- Advertising communications and promotion management [Other title]
- 659.1 ROS
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 659.1 ROS (Browse shelf(Opens below)) | 1 | Available | 0058182 |
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Includes bibliographical references and indexes.
eng
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