Tourism and leisure research methods : data collection, analysis, and interpretation / Mick Finn, Mike Walton, Martin Elliott-White

By:

Mick Finn

Contributor(s):

Material type: Text

9780582368712

Subject(s):

DDC classification:

910.072 FIN

Contents:

Ch. 1. Introducing research Ch. 2. Methodology and research design Ch. 3. Evaluating research Ch. 4. Secondary data analysis in leisure and tourism research Ch. 5. Qualitative methods Ch. 6. Social surveys Ch. 7. Sampling techniques Ch. 8. The analysis of qualitative data : content analysis and semiological analysis Ch. 9. Summarising data : descriptive statistics and the graphical presentation of data Ch. 10. Bivariate and multivariate analysis Ch. 11. Inferential statistics Ch. 12. Writing a research report

Summary: Written for undergraduates, this textbook introduces the use of research methods in leisure and tourism. The author specifically explores the use of SPSS for Microsoft Windows and offers suggestions for further research activities

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	910.072 FIN (Browse shelf(Opens below))	1	Available		0058326

Total holds: 0

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Includes index.

Ch. 1. Introducing research
Ch. 2. Methodology and research design
Ch. 3. Evaluating research
Ch. 4. Secondary data analysis in leisure and tourism research
Ch. 5. Qualitative methods
Ch. 6. Social surveys
Ch. 7. Sampling techniques
Ch. 8. The analysis of qualitative data : content analysis and semiological analysis
Ch. 9. Summarising data : descriptive statistics and the graphical presentation of data
Ch. 10. Bivariate and multivariate analysis
Ch. 11. Inferential statistics
Ch. 12. Writing a research report

Written for undergraduates, this textbook introduces the use of research methods in leisure and tourism. The author specifically explores the use of SPSS for Microsoft Windows and offers suggestions for further research activities

eng.

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