Tourism and leisure research methods : data collection, analysis, and interpretation
Mick Finn
Tourism and leisure research methods : data collection, analysis, and interpretation / Mick Finn, Mike Walton, Martin Elliott-White - Harlow : Longman, ©2000. - xvii, 285 p. : ill. ; 25 cm.
Includes index.
Ch. 1. Introducing research
Ch. 2. Methodology and research design
Ch. 3. Evaluating research
Ch. 4. Secondary data analysis in leisure and tourism research
Ch. 5. Qualitative methods
Ch. 6. Social surveys
Ch. 7. Sampling techniques
Ch. 8. The analysis of qualitative data : content analysis and semiological analysis
Ch. 9. Summarising data : descriptive statistics and the graphical presentation of data
Ch. 10. Bivariate and multivariate analysis
Ch. 11. Inferential statistics
Ch. 12. Writing a research report
Written for undergraduates, this textbook introduces the use of research methods in leisure and tourism. The author specifically explores the use of SPSS for Microsoft Windows and offers suggestions for further research activities
eng.
9780582368712 TZS 30,000/=
Leisure Research
Tourism Research
910.072 FIN
Tourism and leisure research methods : data collection, analysis, and interpretation / Mick Finn, Mike Walton, Martin Elliott-White - Harlow : Longman, ©2000. - xvii, 285 p. : ill. ; 25 cm.
Includes index.
Ch. 1. Introducing research
Ch. 2. Methodology and research design
Ch. 3. Evaluating research
Ch. 4. Secondary data analysis in leisure and tourism research
Ch. 5. Qualitative methods
Ch. 6. Social surveys
Ch. 7. Sampling techniques
Ch. 8. The analysis of qualitative data : content analysis and semiological analysis
Ch. 9. Summarising data : descriptive statistics and the graphical presentation of data
Ch. 10. Bivariate and multivariate analysis
Ch. 11. Inferential statistics
Ch. 12. Writing a research report
Written for undergraduates, this textbook introduces the use of research methods in leisure and tourism. The author specifically explores the use of SPSS for Microsoft Windows and offers suggestions for further research activities
eng.
9780582368712 TZS 30,000/=
Leisure Research
Tourism Research
910.072 FIN