Spending advertising money : an introduction to media planning, media buying and the uses of media research / [by] Simon Broadbent.

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TextPublication details: London : Business Books, 1975.Edition: Completely revised 2nd edDescription: xi, 368 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 BRO (Browse shelf(Opens below))	1	Available		0023331

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Includes bibliographical references and index.

eng

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