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Spending advertising money : an introduction to media planning, media buying and the uses of media research /

Broadbent, Simon.

Spending advertising money : an introduction to media planning, media buying and the uses of media research / [by] Simon Broadbent. - Completely revised 2nd ed. - London : Business Books, 1975. - xi, 368 p. : ill. ; 23 cm.

Includes bibliographical references and index.

eng

ISBN: 0220992223 TZS 24,030.48

Subjects--Topical Terms:
Advertising media planning.
Advertising
Advertising

Dewey Class. No.: 659.1 BRO

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