Global marketing : a decision-oriented approach / Svend Hollensen

By:

Hollensen Svend

Material type: Text

TextPublication details: Harlow : Financial Times : Prentice Hall, c2004.Edition: 3rd edDescription: xxxix, 717 p. : col. ill. ; 27 cmISBN:

9788081282140

Subject(s):

Export marketing

DDC classification:

658.84 HOL

Summary: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 HOL (Browse shelf(Opens below))	1	Available		0058116

Total holds: 0

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其他题名:A Decision-Oriented Approach

Includes index.

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

eng.

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