Global marketing : (Record no. 6289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00896cam a2200205 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788081282140 |
| Terms of availability | TZS 30,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 HOL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hollensen Svend |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing : |
| Statement of responsibility, etc | a decision-oriented approach |
| Sub Title | / Svend Hollensen |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Financial Times : Prentice Hall, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxix, 717 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | 其他题名:A Decision-Oriented Approach |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/29/2009 | VUA | 658.84 HOL | 0058116 | 1 | 12/07/2022 | Book |