Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

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TextPublication details: New Delhi : PHI Learning, c2008Edition: 5th edDescription: xiii, 754 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 BAT (Browse shelf(Opens below))	1	Available		0060244

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Includes bibliographical references and index

eng.

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