Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner
Material type: TextPublication details: New Delhi : Tata McGraw-Hill, c2003Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN:- 0071199144
- 658.8 ZEI
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Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | 0066799 | ||
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 2 | Available | 0056819 | ||
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 3 | Available | 0056818 | ||
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 4 | Available | 0056820 |
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Includes index
eng.
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