Services marketing : Integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner - 3rd ed. - New Delhi : Tata McGraw-Hill, c2003 - xx, 668 p. : ill. ; 26 cm
Includes index
eng.
0071199144 TZS 27,000/=
Marketing communications
658.8 ZEI
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner - 3rd ed. - New Delhi : Tata McGraw-Hill, c2003 - xx, 668 p. : ill. ; 26 cm
Includes index
eng.
0071199144 TZS 27,000/=
Marketing communications
658.8 ZEI