Databased marketing / Herman Holtz
Material type:
TextPublication details: New York : Wiley, c1992.Description: xix, 300 p. : ill. ; 24 cmISBN: - 0471551872 (alk. paper) :
- 658.800285 HOL
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.800285 HOL (Browse shelf(Opens below)) | 1 | Available | 0043133 |
Total holds: 0
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| 658.8001 SHE Marketing theory : evolution and evaluation / | 658.8002373 SOL Marketing : real people, real choices / | 658.800251 MOU Quantitative analysis in marketing management / | 658.800285 HOL Databased marketing / | 658.8005 ANN Marketing 87/88 | 658.8005 ANN Marketing 87/88 | 658.8005 ANN Marketing 87/88 |
Includes bibliographical references (p. 291-295) and index.
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