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Databased marketing /

Holtz, Herman

Databased marketing / Herman Holtz - New York : Wiley, c1992. - xix, 300 p. : ill. ; 24 cm.

Includes bibliographical references (p. 291-295) and index.

ISBN: 0471551872 (alk. paper) :

Subjects--Topical Terms:
Database marketing.

Dewey Class. No.: 658.800285 HOL

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