Essential of marketing communications / Jim Blythe

By:

Jim Blythe

Material type: Text

TextPublication details: Harlow : FT Prentice Hall , c 2003.Edition: 2nd edDescription: x, 267 p . : ill . ; 25 cmISBN:

9780273658580

Subject(s):

DDC classification:

658.802 BLY

Summary: "This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.802 BLY (Browse shelf(Opens below))	1	Available	special reserve		0058090

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Previous	658.800973 HAR Marketing mistakes	658.80097483 DAR Canadian marketing : principles and applications /	658.802 AND The long tail : why the future of business is selling less of more /	658.802 BLY Essential of marketing communications /	658.802 COH The marketing plan /	658.802 COH The marketing plan /	658.802 CRA Strategic marketing /	Next

Includes index.

"This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET

eng.

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