Essential of marketing communications / (Record no. 6130)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00827nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273658580 |
| Terms of availability | TZS 20,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 BLY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jim Blythe |
| 245 ## - TITLE STATEMENT | |
| Title | Essential of marketing communications / |
| Statement of responsibility, etc | Jim Blythe |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | FT Prentice Hall , |
| Year of publication | c 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 267 p . : |
| Other physical details | ill . ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/10/2008 | VUA | 658.802 BLY | 0058090 | 1 | 12/06/2022 | Book | special reserve |