Consumer behavior : Buying, having, and being / Michael R . Solomon
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall , c 2009.Edition: 8th edDescription: 720 p . : ill . ; (chiefly color) ; 28 cmISBN: - 9780135153369
- 658.8342 SOL
| Item type | Current library | Home library | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | special reserve | 0064953 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8342 SOL (Browse shelf(Opens below)) | 2 | Available | special reserve | 0064952 |
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| 658.8342 KAR Consumer behavior and managerial decision making / | 658.8342 SCH Consumer behavior / | 658.8342 SOL Consumer behavior : Buying, having, and being / | 658.8342 SOL Consumer behavior : Buying, having, and being / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342094 SOL Consumer behaviour : a European perspective / | 658.8342095 SCH Consumer behavior in Asia / |
Includes index.
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
eng
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