Consumer behavior : (Record no. 6122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00825nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780135153369 |
| Terms of availability | TZS 26,550/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 SOL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Solomon, Michael R |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Sub Title | Buying, having, and being / |
| Statement of responsibility, etc | Michael R . Solomon |
| 250 ## - Edition Statement | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Pearson Prentice Hall , |
| Year of publication | c 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 720 p . : |
| Other physical details | ill . ; (chiefly color) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market surveys |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/10/2010 | RADAR EDU | 658.8342 SOL | 0064953 | 1 | 12/06/2022 | Book | special reserve | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/10/2010 | RADAR EDU | 658.8342 SOL | 0064952 | 2 | 12/06/2022 | Book | special reserve |