Consumer behavior : Buying, having, and being / Michael R . Solomon

By:

Solomon, Michael R

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall , c 2009.Edition: 8th edDescription: 720 p . : ill . ; (chiefly color) ; 28 cmISBN:

9780135153369

Subject(s):

DDC classification:

658.8342 SOL

Summary: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8342 SOL (Browse shelf(Opens below))	1	Available	special reserve		0064953
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8342 SOL (Browse shelf(Opens below))	2	Available	special reserve		0064952

Total holds: 0

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Includes index.

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

eng

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