The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni.

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TextPublication details: New York : McGraw-Hill, c2009.Description: vii, 232 p. : ill. ; 24 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 MOE (Browse shelf(Opens below))	1	Available	0071705
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 MOE (Browse shelf(Opens below))	2	Available	0071704
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 MOE (Browse shelf(Opens below))	3	Available	0071261
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 MOE (Browse shelf(Opens below))	4	Available	0071262

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Includes bibliographical references (p. 214-219) and index.

eng.

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