Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby and Jerry C. Olson.
Material type: TextSeries: The Advances in retailing seriesPublication details: Lexington, Mass. : LexingtonBooks, c1985.Description: xiv, 311 p. : ill. ; 24 cmISBN:- 0669082724 (alk. paper)
- 658.8343 PER
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8343 PER (Browse shelf(Opens below)) | 1 | Available | 0036425 |
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658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342094 SOL Consumer behaviour : a European perspective / | 658.8342095 SCH Consumer behavior in Asia / | 658.8343 PER Perceived quality : how consumers view stores and merchandise / | 658.84 ALB International marketing and export management / | 658.84 BAI Elements of direct marketing / | 658.84 BAL Export management |
Includes bibliographies and index.
eng.
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