Perceived quality : how consumers view stores and merchandise /
Perceived quality : how consumers view stores and merchandise /
edited by Jacob Jacoby and Jerry C. Olson.
- Lexington, Mass. : LexingtonBooks, c1985.
- xiv, 311 p. : ill. ; 24 cm.
- The Advances in retailing series .
Includes bibliographies and index.
eng.
0669082724 (alk. paper) NA
Consumers' preferences.
Quality of products.
Selectivity (Psychology)
658.8343 PER
Includes bibliographies and index.
eng.
0669082724 (alk. paper) NA
Consumers' preferences.
Quality of products.
Selectivity (Psychology)
658.8343 PER