Marketing management / Russell S. Winer.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Description: xxiv, 551 p. : col. ill. ; 26 cmISBN: - 9780321014214
- 658.8 WIN
| Item type | Current library | Home library | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 WIN (Browse shelf(Opens below)) | 1 | Available | special reserve | 0058338 |
Total holds: 0
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| 658.8 WES Marketing on a small budget / | 658.8 WIL Maximising marketing effectiveness / | 658.8 WIL The marketing of professional services / | 658.8 WIN Marketing management / | 658.8 WOO Services marketing | 658.8 ZEI Services marketing : Integrating customer focus across the firm | 658.8 ZEI Services marketing : Integrating customer focus across the firm |
Includes bibliographical references and index.
eng.
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