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Marketing management /

Winer, Russell S.

Marketing management / Russell S. Winer. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxiv, 551 p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

eng.

ISBN: 9780321014214 TZS 40,000/=

Subjects--Topical Terms:
Marketing
Marketing research

Dewey Class. No.: 658.8 WIN

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