Marketing and production decisions / Peter Tinniswood

By:

Tinniswood Peter

Material type: Text

TextSeries: Understanding businessPublication details: Harlow : Longman, 1991.Description: xiv, 258 p. : ill. ; 23 cmISBN:

9780582067721

Subject(s):

DDC classification:

658.8 TIN

Contents:

Introduction to marketing and production; the marketing model; the demand for goods and services; marketing information; product policy and sales promotion; distribution; advertising; sales policy and planning; pricing; production; work study and quality control; control and review.

Summary: Part of a series on the world of business decision-making, covering the requirements of the Cambridge and AEB A-level syllabuses. The core subjects are contained in five books and there is an answer guide for the case studies book. This volume focuses on marketing and production.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658. 8 TIN (Browse shelf(Opens below))	1	Available		0044488

Total holds: 0

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Includes index.

Part of a series on the world of business decision-making, covering the requirements of the Cambridge and AEB A-level syllabuses. The core subjects are contained in five books and there is an answer guide for the case studies book. This volume focuses on marketing and production.

eng.

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