Marketing and production decisions (Record no. 6074)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01117nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780582067721 |
| Terms of availability | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 TIN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tinniswood Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing and production decisions |
| Statement of responsibility, etc | / Peter Tinniswood |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Longman, |
| Year of publication | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 258 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Understanding business |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Introduction to marketing and production; the marketing model; the demand for goods and services; marketing information; product policy and sales promotion; distribution; advertising; sales policy and planning; pricing; production; work study and quality control; control and review. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Part of a series on the world of business decision-making, covering the requirements of the Cambridge and AEB A-level syllabuses. The core subjects are contained in five books and there is an answer guide for the case studies book. This volume focuses on marketing and production. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business education |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/30/1996 | ETS | 658. 8 TIN | 0044488 | 1 | 12/06/2022 | Book |