Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies
Material type:
TextPublication details: Chichester ; New York : John Wiley & Sons, c1998Description: x, 331 p : ill. ; 23 cmISBN: - 0471963399 (cloth : alk. paper)
- 0471964301 (pbk. : alk. paper)
- 658.800251 MOU
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.800251 MOU (Browse shelf(Opens below)) | 1 | Available | 0046301 |
Total holds: 0
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| 658.8001 SHE Marketing theory : evolution and evaluation / | 658.8001 SHE Marketing theory : evolution and evaluation / | 658.8002373 SOL Marketing : real people, real choices / | 658.800251 MOU Quantitative analysis in marketing management / | 658.800285 HOL Databased marketing / | 658.8005 ANN Marketing 87/88 | 658.8005 ANN Marketing 87/88 |
Includes bibliographical references and index.
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