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Quantitative analysis in marketing management /

Moutinho, Luiz

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies - Chichester ; New York : John Wiley & Sons, c1998 - x, 331 p : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0471963399 (cloth : alk. paper) 0471964301 (pbk. : alk. paper)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.800251 MOU

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