Marketing in the tourism industry : the promotion of destination regions / edited by Brian Goodall and Gregory Ashworth.
Material type:
TextPublication details: London ; New York : Croom Helm, c1988.Description: 244 p. : ill. ; 23 cmISBN: - 0709958110
- 658.80991 MAR
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.80991 MAR (Browse shelf(Opens below)) | 1 | Available | 0038028 |
Total holds: 0
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| 658.807 DIA Study guide for principles of marketing | 658.8093321 BER Marketing for the bank executive | 658.809382 KEE Multinational marketing management | 658.80991 MAR Marketing in the tourism industry : the promotion of destination regions / | 658.81 ADV Advanced marketing and sales | 658.81 AND Professional sales management / | 658.81 CAL Sales management demystified : a self-teaching guide / |
These articles are a result of an international workshop which was held Sept. 21-24, 1986, at Reading, United Kingdom.
Includes bibliographies and index.
eng.
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