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Marketing in the tourism industry : the promotion of destination regions /

Marketing in the tourism industry : the promotion of destination regions / edited by Brian Goodall and Gregory Ashworth. - London ; New York : Croom Helm, c1988. - 244 p. : ill. ; 23 cm.

These articles are a result of an international workshop which was held Sept. 21-24, 1986, at Reading, United Kingdom.

Includes bibliographies and index.

eng.

ISBN: 0709958110 TZS 5,000/=

Subjects--Topical Terms:
Tourism

Dewey Class. No.: 658.80991 MAR

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