Strategic marketing : planning and control / Graeme Drummond and John Ensor.

By:

Drummond, Graeme

Contributor(s):

Ensor, John

Material type: Text

TextPublication details: Oxford ; Boston : Butterworth-Heinemann, c2001.Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN:

0750652365

Subject(s):

DDC classification:

658.8 DRU

Contents:

The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 DRU (Browse shelf(Opens below))	1	Available	0056457
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 DRU (Browse shelf(Opens below))	2	Available	0057078
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 DRU (Browse shelf(Opens below))	3	Available	0057077

Total holds: 0

Browsing Mzumbe University Main Campus Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 DRU The new markets and other essays	658.8 DRU The new markets and other essays	658.8 DRU Strategic marketing : planning and control /	658.8 DRU Strategic marketing : planning and control /	658.8 DRU Strategic marketing : planning and control /	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	Next

Published in association with The Chartered Institute of Marketing.

Includes index

The strategic perspective
Part one: Strategic analysis - External analysis
Competitive intelligence
Segmentation
Internal analysis
Developing a future orientation
Part two: Formulation of strategy - Strategic intent
Strategy formulation
Targeting, positioning and brand strategy
Product development and innovation
Alliances and relationships
The strategic marketing plan
Part three: Strategic implementation - Strategic implementation
Control
Mini cases.

eng

There are no comments on this title.

to post a comment.