Strategic marketing : (Record no. 5973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01240cam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750652365 |
| Terms of availability | TZs.28813.20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DRU |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Drummond, Graeme. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Sub Title | planning and control / |
| Statement of responsibility, etc | Graeme Drummond and John Ensor. |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| -- | Boston : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 304 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with The Chartered Institute of Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | The strategic perspective <br/>Part one: Strategic analysis - External analysis <br/>Competitive intelligence <br/>Segmentation <br/>Internal analysis <br/>Developing a future orientation <br/>Part two: Formulation of strategy - Strategic intent <br/>Strategy formulation <br/>Targeting, positioning and brand strategy <br/>Product development and innovation <br/>Alliances and relationships <br/>The strategic marketing plan <br/>Part three: Strategic implementation - Strategic implementation <br/>Control <br/>Mini cases. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Decision making |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ensor, John. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/01/2007 | Nairobi University | 658.8 DRU | 0056457 | 1 | 12/05/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/01/2007 | Nairobi University | 658.8 DRU | 0057078 | 2 | 12/05/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/01/2007 | Nairobi University | 658.8 DRU | 0057077 | 3 | 12/05/2022 | Book |