Marketing management : text and cases / Rajagopal
Material type: TextPublication details: New Delhi : Vikas Pub. House, ©2000.Description: xvii, 303 p. : ill. ; 24 cmISBN:- 8125907734
- 658.8 RAJ
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 RAJ (Browse shelf(Opens below)) | 1 | Available | 0048445 | ||
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 RAJ (Browse shelf(Opens below)) | 2 | Available | 0048446 |
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658.8 PRI Principles of marketing / | 658.8 PRI Marketing foundations | 658.8 QUE Marketing management : text and cases / | 658.8 RAJ Marketing management : text and cases | 658.8 RAJ Marketing management : text and cases | 658.8 REW Introduction to marketing management : text and cases / | 658.8 ROB Marketing : contemporary dimensions / |
Includes bibliographical references (p. 298 - 299) and index
eng
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