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Marketing management : text and cases

Rajagopal

Marketing management : text and cases / Rajagopal - New Delhi : Vikas Pub. House, ©2000. - xvii, 303 p. : ill. ; 24 cm.

Includes bibliographical references (p. 298 - 299) and index

eng

ISBN: 8125907734 TZS 83.07

Subjects--Topical Terms:
Marketing
Management

Dewey Class. No.: 658.8 RAJ

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