Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: New Delhi : Prentice Hall., c2008Edition: 3rd edDescription: 692 p.: ill.; 25cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 KEL (Browse shelf(Opens below))	1	Available		0059687

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Includes index

eng

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