Normal view MARC view ISBD view

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 3rd ed. - New Delhi : Prentice Hall., c2008 - 692 p.: ill.; 25cm

Includes index

eng

ISBN: 9788120335400 TZs.23788.67

Subjects--Topical Terms:
Brand name products--Management
Product management
Brand name products

Dewey Class. No.: 658.4012 KEL

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)