Advertising management / Jaishri Jethwaney and Shruti Jain.
Material type:
TextPublication details: New Delhi, New York : Oxford University Press, c2006Description: xii, 716 p. : ill. ; 24 cmISBN: - 0195678435
- 659.1068 JET
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 659.1068 JET (Browse shelf(Opens below)) | 1 | Available | 0065548 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 659.1068 JET (Browse shelf(Opens below)) | 2 | Available | 0065549 |
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| 659.1 TEL Effective advertising : understanding when, how and why advertising works/ | 659.1 WEL Advertising principles and practice / | 659.1068 JET Advertising management / | 659.1068 JET Advertising management / | 659.10973 WRI The Commercial connection : advertising and the American mass media / | 659.111 ADA Common sense in advertising | 659.1965815 BID Financial advertising and public relations |
Includes bibliographical references and index.
Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
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