Process-based strategic planning / Rudolf Grünig; Richard Kühn; Traslated from german by Anthony Clark,
Material type: TextPublication details: Berlin: Springer Berlin, 2014.Edition: 6th edDescription: xxiv, 358p.: ill.; 25cmISBN:- 9783642423789
- 22 658.4012 GRU 1
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.4012 GRU (Browse shelf(Opens below)) | 1 | Available | 0085343 | ||
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.4012 GRU (Browse shelf(Opens below)) | 2 | Available | 0085344 | ||
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.4012 GRU (Browse shelf(Opens below)) | 3 | Available | 0085345 | ||
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.4012 GRU (Browse shelf(Opens below)) | 4 | Available | 0085346 | ||
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.4012 GRU (Browse shelf(Opens below)) | 5 | Available | 0085347 |
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Includes bibliography
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.
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