Process-based strategic planning
Grünig; Rudolf
Process-based strategic planning / Rudolf Grünig; Richard Kühn; Traslated from german by Anthony Clark, - 6th ed. - Berlin: Springer Berlin, 2014. - xxiv, 358p.: ill.; 25cm
Includes bibliography
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.
9783642423789 Tzs 115,000/=
Strategic planning | Business planning | Economics | Industrial management |Management | Organization
658.4012 GRU / 1
Process-based strategic planning / Rudolf Grünig; Richard Kühn; Traslated from german by Anthony Clark, - 6th ed. - Berlin: Springer Berlin, 2014. - xxiv, 358p.: ill.; 25cm
Includes bibliography
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.
9783642423789 Tzs 115,000/=
Strategic planning | Business planning | Economics | Industrial management |Management | Organization
658.4012 GRU / 1