Process-based strategic planning / Rudolf Grünig; Richard Kühn; Traslated from german by Anthony Clark,

By:

Grünig; Rudolf

Contributor(s):

Material type: Text

TextPublication details: Berlin: Springer Berlin, 2014.Edition: 6th edDescription: xxiv, 358p.: ill.; 25cmISBN:

9783642423789

Subject(s):

Strategic planning | Business planning | Economics | Industrial management |Management | Organization

DDC classification:

22 658.4012 GRU 1

Summary: A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 GRU (Browse shelf(Opens below))	1	Available	0085343
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 GRU (Browse shelf(Opens below))	2	Available	0085344
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 GRU (Browse shelf(Opens below))	3	Available	0085345
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 GRU (Browse shelf(Opens below))	4	Available	0085346
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 GRU (Browse shelf(Opens below))	5	Available	0085347

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Includes bibliography

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.

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