Advertising principles and practice / (Record no. 6502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120333048 |
| Terms of availability | TZS 16651.244 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 559.1 WEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wells William |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising principles and practice / |
| Statement of responsibility, etc | William Wells, Sandra Moriarty and John Burnett |
| 250 ## - Edition Statement | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Printice -Hall of India , |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix , 592 p . : |
| Other physical details | ill , |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty Sandra |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett John |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 06/10/2009 | RK.printing | 659.1 WEL | 0060861 | 1 | 12/08/2022 | Book | special reserve |